Pick of the Clips: New Old Spice
Published Date: 16/04/2012
Old Spice have been at the forefront of viral internet marketing. Their “The Man Your Man Could Smell Like" video has been an internet smash hit, racking up over 40 million views on YouTube - making men feel woefully inadequate and raising the expectations of women everywhere.
The new campaign is called “Believe in Your Smellf.”
When you smell like a champion, the only thing standing in the way of success, is all of the other things it takes to be a champion besides smell.
Do you think this latest offering matches up?